Let's Face it. Talking about your Business is hard.
You're missing the boat!
With a wishy-washy 'just say anything' approach to your website and promotional materials, clients will be just wishy-washy about you.
If you can't do this
...then you need a Brand Identity Session Stat!
I've set a timer for 10 seconds. When it starts, tell someone 'Who you are', 'What you do' and 'Why they should work with you'... bonus points for anyone who adds 'Why you're worth every penny'. Chances are that's tough.
Next, start the timer over and say the exact same thing... and again, and again. Is that your final answer? Are you positive about the words and phrases you are choosing? If not, you're absolutely missing golden opportunities. That's where I come in.